Showing posts with label Newspapers. Show all posts
Showing posts with label Newspapers. Show all posts

Sunday, June 13, 2010

Battle over Search-Engine Placement for Oil Spill Info

Today our local newspaper (The Times-Picayune) reports that BP has purchased the top spots on search engines such as Google:

BP, the giant oil company that owns the collapsed rig that is spewing oil, has paid search engines like Google to prominently feature links to the company's website. And, according to one online marketing expert, lawyers and other parties with work tied to the spill will likely fight for prominent links of their own. . . .

BP has purchased the "sponsored link" for that search term, via Google's AdWords program, according to Sandra Heikkinen, a spokesperson for Google. Unlike the standard links provided by a search engine, a sponsored link is one that a search engine sells to an interested company -- the link appears above the "related searches" and the "organic" links, which are based on relevance.


I myself when searching rarely click on the sponsored links, but go below them to the organic links. I've always figured the sponsored links are little more than advertisements or propaganda for the sponsor. On the other hand . . .

[W]hile BP currently has the market cornered on web searches, other interests -- such as law firms trying to attract clients affected by the spill -- are going to increasingly attempt to fight the company for the coveted spots at the top of the page.

"Those lawyers are going to start making it awfully expensive for BP to stay at the top of the links."


Friday, December 18, 2009

Stealing Books

Interesting (and ironic) factoids from an essay that will appear in the NYT Sunday Book Review, already posted on the NYT website:
  • The book most often stolen is the Bible. (At least, most often stolen from BookPeople bookstore in Austin, Texas.) The Bible even is stolen from a Christian bookstore that will give 'em away free is people ask for one. (Maybe when they know you'll give it away, they figure they don't need to ask....)
  • St. Mark's Bookshop in Manhattan locks up the work of certain authors in a display case because they're so often stolen. ("This library of temptation includes books by Martin Amis, Charles Bukowski, William S. Burroughs, Raymond Carver, Don DeLillo and Jack Kerouac, among others.")
  • The most-stolen authors are male, apparently because book thieves are predominantly male.
  • "Only 40 percent of books that are read are paid for, and only 28 percent are purchased new, said Peter Hildick-Smith of the Codex Group, a consultant to the publishing industry. The rest are shared, borrowed, given away — or stolen."

Read the full essay, "Steal These Books," here.

Monday, July 21, 2008

Katrina Tattoos

I live in Metairie, a suburb that suffered far less than New Orleans from Hurricane Katrina. As we approach the third anniversary of the storm, I can drive around Metairie and see few signs of storm damage except some empty lots where buildings have been razed, and the occasional FEMA trailer still remaining in someone's yard.

If I go into New Orleans, however, it's a different story. No matter where you go in the city, except perhaps the French Quarter, you cannot escape evidence of Katrina. First, many devastated homes and businesses remain, neither rebuilt nor razed. Second, the streets--in bad shape before the storm--now are truly dangerous, with enormous potholes, sinkholes, and other damage either unrepaired or worsened or recently developed. Third, there are the Katrina Tattoos remaining on many homes, even those that have been restored and are reoccupied.

(Photo from the International Journal of Health Geographics, http://www.ij-healthgeographics.com/content/5/1/44)

What I call the Katrina Tattoo is the marking made by Search-and-Rescue teams as they made house-to-house searches for humans and animals in the months after the storm. If you saw pictures of New Orleans in the months after Katrina, you'll have seen the S&R markings on houses. S&R teams supposedly searched every building in all the flooded areas. Many houses were searched twice, by official teams and by animal-rescue teams. To notify others that a house had been searched, S&R teams marked each building with spray paint in a specific manner.

First they sprayed an "X" on the front (or roof) of the building. In the photo, it's on the roof, which means that the water was so high that searchers could access the house only through the roof. You can see they had to hack through the roof to get into the attic of the house.

(In other cases, people hacked through the roof from the inside after being trapped in their attics by rising water. I know people who keep a hatchet in their attic for precisely that purpose.)

The letters/numbers inside the quadrants of the X have specific meanings. In the top (north) quadrant is the date of the search; in the left (west) quadrant is the search-team identifier; in the right (east) quadrant is a notation of any hazards or unusual conditions in the building; in the bottom (south) quadrant is the number of victims found and their condition, e.g., live or dead. You can find an official explanation in the Army's Catastrophic Disaster Response Staff Officer's Handbook.

Interpreting the X in the photo by these guidelines, we can see the house was searched by team CA-8 on September 11, the team had to break into the attic, and they found one victim, who was dead. I interpret the arrow at left of "1 dead" as indicating to subsequent searchers that the victim can be found inside the attic, through the hole nearby.
On the right side of the photo are the pieces of wood the searchers removed when they hacked through the roof. It's obvious the hole is too small for the searchers either to have entered through it, or to have removed the body at that time. The initial searchers were looking for the living; the dead were removed later.

The second X, on the front wall of the house, would have been made after the water subsided. It indicates the body inside was removed on September 19 by "Kenyon."

Ray in New Orleans blogged about these markings a few months post-Katrina, with a couple of photos. I'm sure many other bloggers and articles have discussed the S&R markings, but I'm not going to take time to do a full Google search.

After Katrina's second anniversary Travel and Leisure magazine wrote in "Soul Survivor":

Even in mostly recovered neighborhoods, you’ll notice the persistence of "Katrina tattoos," the X marks spray painted on façades by rescue workers after the storm, noting when the property was searched, by whom, and whether any survivors—or bodies—were found. Most have been painted over, but some are intact, left deliberately as symbols of perseverance. One Marigny resident has even had his cast in iron and mounted by his front door.


They were documented most famously in Chris Rose's columns for the Times-Picayune, which he later turned into
1 Dead in Attic, a book chronicling the aftermath of Katrina on the populace as well as on Rose himself. (I did a blog entry on Chris's work when the book was nationally released.)

What makes me think of this? Well, of course, it's only a few weeks until the third anniversary of the storm. (We are daily reminded by local news media, even if we wanted to forget it.) And, as I said earlier, you can't drive through New Orleans without seeing Katrina Tattoos still present on buildings. Some people, even after renovating their homes and returning to live in them, have left the S&R markings on them.

What message are they sending? I think it's something along the lines of "Remember the Alamo" or "Remember the Maine": We suffered and we survived, but others died; we came back, but we won't forget, and we'll keep a reminder ever-present.

For those of you who thought this entry would be about body-art, rest easy. Tattoo parlors, both local and around the country, have reported a huge number of requests for Katrina remembrances since K-Day (8/29/2005). You can see some of the results here and here.


Finally, I came across this while searching for links for other things: the most poignant reminder of Katrina--Unidentified Victims from Hurricane Katrina.

Wednesday, September 19, 2007

Boo-Hoos for Newspaper Book Sections

Over the past couple of years several newspapers around the country have canceled their book review sections. Book lovers have greeted this development with sorrow, fearing it reflects a decline of reading in the population overall.

Yesterday Kassia Krozser commented on the phenomenon in her Booksquare blog. In "Stop Your Sobbing," she makes some acerbic points I hadn't considered, and her excellent essay gave me a new point of view on the situation. She points out:

[Steve] Wasserman [former editor of the Los Angeles Times Book Review] seems to put the failure of newspaper books reviews on the shoulders of some sort of anti-intellectual movement. Perhaps instead of blaming the public for a lack intellectual rigor, Wasserman and others should consider their failure to communicate. It isn’t the failure of the citizens of Los Angeles or any other community to read; it is a failure of book review editors to connect with those readers.

Instead of valuing the whole audience, they cherished only a small percentage. This, more than anything, is why book reviews are being cut. Book critics often point to the sports sections of newspapers as low revenue generators. Why isn’t sports coverage being cut?

The obvious answer is that people don’t subscribe to newspapers for book reviews; they do subscribe for sports coverage. Possibly a less examined reason — but one that is often valid when it comes to the Los Angeles Times — is that sportswriting is often more compelling and emotionally engaging than literary criticism. Oops, did I really say that? I think the fact that the section of the paper devoted to good writing is drier than toast is proof positive of every student’s nightmares are about reading.

Where is the passion, the enthusiasm, the joy that comes from reading something wonderful and wanting to share it with the world? Is it completely impossible to be analytical, thoughtful, and interesting? Writing about books should not inspire boredom, it should inspire someone to buy and read books.

* * *

To the book critics of America, I say it’s time to stop your sobbing. If you are as important and relevant as you say you are, prove it.


Food for thought. Certainly, all of us who love genre fiction know that standard book review sources tend to ignore our favorite types of books. As a result, many genre book review sites have sprung up across the Web over the years, some becoming very popular. And of course, we now have the ubiquitous Amazon review, straight from the keyboards of actual readers. (Oh, okay, we have to allow for the sandbagging by authors and their friends and/or enemies....)

The book review is not dying. It's just appearing in other places, and from other sources, than before.